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New Rules of Consumer Engagement: Insights from Fashion Company CEOs
A few weeks ago, I gathered a group of fashion & apparel founders for a lunch discussion about changing consumer behavior.
Maxim Razmakhin
Mar 214 min read


Consumer Brand Investing in 2025
The world of consumer brands has been chaotic, to say the least. One minute, everyone’s chasing the next direct-to-consumer unicorn; the...
Maxim Razmakhin
Mar 45 min read


Consumer Brands: Overlooked Channels for Growth & Diversification
For years, consumer brands have relied on a handful of digital platforms to reach their audiences. Social media, email marketing, and...
Maxim Razmakhin
Feb 113 min read


Hybrid Work and How Family Offices View Office
The debate about hybrid work, WFH, and WFO seems never-ending. I recently discussed this issue with a group of family offices over a...
Maxim Razmakhin
Jan 305 min read


The Rise of People Brands: Lessons for Institutional Brands
During another Jeffersonian lunch with a group of consumer brand founders, we debated and shared ideas around the evolving world of...
Maxim Razmakhin
Jan 216 min read


Community Building Rulebook: A 2025 Guide for Consumer Brands
Are communities thriving in new forms or eroding under the weight of social media and commercialization?
Maxim Razmakhin
Jan 27 min read
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